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What Strategy Is Better for Promoting COVID-19 Vaccination? A Comparison Between Gain-Framed, Loss-Framed, and Altruistic Messages

DOIFull Paper Access

48

Citations

20

References

2021

Year

Zepeng Gong, Zhiwei Tang, Jie Li
Annals of Behavioral Medicine

Abstract

This study suggests that a loss-framed information dissemination strategy could be preferable to motivate vaccination willingness against COVID-19.

References

YearCitations

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