Multi-experiences in the art performance tourism: Integrating experience economy model with flow theory

Abstract

The art performance tourism is favored by tourists nowadays as it reflects cultural connotation of tourism products, releases cultural charm of tourism destinations, and meets tourists’ pursuit of relaxation and spiritual enjoyment. This paper set into the theoretical performance “Shu Feng Ya Yun”, and coded 2781 comments from Ctrip.com to measure multiple categories of experiences and the corresponding behavior intentions of tourists. Further, we conducted questionnaire survey and verified correlations among multi-dimensions of experience economy model and flow theory. Within the results, theoretical and practical implications are provided to promote the development of art performance tourism.