CULTURAL DIFFERENCES IN EMPLOYEE WORK VALUES AND THEIR IMPLICATIONS FOR MANAGEMENT

Abstract

Research has clearly established that culture affects the application of management theories and practices.Work values, in particular, are an important part of cross-cultural understanding in that they are themselves measures of cultural dimensions, and also have strong implications for many areas of management, from employee motivation to organizational communication.In order to successfully implement management practices originating in a different culture, it is necessary to first identify domestic needs, values, and behaviors, and then adapt the management practices before implementation.In order to illustrate these traits, work value preferences of Croatians and Americans were tested.Similarities, but also significant differences were found between the two groups.