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Impacts of altruistic preference and reward-penalty mechanism on decisions of E-commerce closed-loop supply chain

MarketingSupply Chain OptimizationBehavioral Decision MakingManagementBusinessAltruistic PreferenceLogisticsSupply ChainSupply Chain ManagementPurchasingClosed-loop Supply ChainReward-penalty MechanismDecision ScienceDecision TheoryBuying BehaviorSupply ManagementBehavioral Economics