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Utilizing the theory of planned behavior to predict willingness to pay for urban heat island effect mitigation

Public PolicyBehavioral SciencesChoice ModelBehavioral Decision MakingExtended TheoryUrban Heat IslandExperimental EconomicsManagementUrban Heat MitigationUrban PlanningDecision TheoryUrban GreeningDecision ScienceMarketingSocial SciencesBehavioral Economics