Analytics Mistakes that Derail Software Startups

Abstract

[Context] Software startups are engines of innovation and economy, yet building software startups is challenging and subject to a high failure rate. They need to act and respond fast in highly uncertain business environments. To do so, they need to identify crucial and actionable information that supports them in making correct decisions and reduce uncertainty. So far, the software startup literature focused predominantly on what information to measure from a metrics perspective. Thus, there is a lack of research investigating how to deal with information from an analytics perspective.