Business Intelligence Framework Design and Implementation: A Real-estate Market Case Study

Abstract

This article builds on previous work in the area of real-world applications of Business Intelligence (BI) technology. It illustrates the analysis, modeling, and framework design of a BI solution with high data quality to provide reliable analytics and decision support in the Jordanian real estate market. The motivation is to provide analytics dashboards to potential investors about specific segments or units in the market. The article ekxplains the design of a BI solution, including background market and technology investigation, problem domain requirements, solution architecture modeling, design and testing, and the usability of descriptive and predictive features. The resulting framework provides an effective BI solution with user-friendly market insights for investors with little or no market knowledge. The solution features predictive analytics based on established Machine Learning modeling techniques, analyzed and contrasted to select the optimum methodology and model combination for predicting market behavior to empower inexperienced users.