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Influence identification of opinion leaders in social networks: an agent-based simulation on competing advertisements

Computational Social ScienceViral MarketingSocial MediaInteractive MarketingManagementInfluence ModelSocial InfluenceInformation DiffusionCommunicationAgent-based SimulationArtsOpinion LeadersMarketingInformation PropagationPersuasionInfluence IdentificationOpinion AggregationSocial Network Analysis