Disentangling critical success factors and principles of on-farm agricultural demonstration events

Abstract

Purpose: The paper identifies, outlines, and categorises establishment and operational factors that contribute to successful agricultural on-farm demonstration.
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\nDesign/Methodology/approach: The paper is based on a literature review on demonstration activities and meta-analysis of 24 original case study reports from 12 European countries.
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\nFindings: Based on a combination of deductive and inductive analysis, the success determinants are classified into nine critical success factors deemed important in designing an on-farm demonstration event (the ‘Nine Ps'): Purpose, Problem, Place, Personnel, Positioning, Programme, Process, Practicalities, Post-event engagement. Each factor (‘what') is framed in terms of success principles to provide a guide to its enactment (‘how').
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\nPractical implications: The results of the analysis can serve as a practical decision-support tool for organisers and evaluators of on-farm demonstration events.
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\nTheoretical implications: The paper broadens the perspective on the character, interlinkages, and relative importance of the factors underlying demonstration and their successful application within the agricultural knowledge and innovation system.
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\nOriginality/Value: The paper addresses the deficit of comprehensive empirical studies investigating on-farm demonstrations by offering a rich research-based analysis of the factors and principles underlying their successful implementation.