Donald J. Trump’s Presidency in Cyberspace: A Case Study of Social Perception and Social Influence in Digital Oligarchy Era

Abstract

In the past few years, with the rapid growth of digital technologies, Facebook, Twitter, and other social media platforms have become the digital oligarchies, which have the enormous capabilities to potentially control what is discussed in cyberspace. In the digital oligarchy era, social perception and social influence in different complex social systems have evolved quickly. In this article, we conducted large-scale empirical studies on social perception and social influence regarding the Trump phenomenon from personal perception, media, and public attention perspectives. We found that there exist obvious correlations between the posting behavior of Trump and the attention of news media. By constructing public attention networks using complex networks based on Google search information, we further reveal that digital platforms could affect social perception and social influence significantly. Especially, we obtained that the public attention can always be influenced by the political moments.