Perceptions of a mobile phone-based approach to promote medication adherence: A cross-sectional application of the technology acceptance model

Abstract

The present study provides preliminary evidence in support of caller tunes as a novel strategy to promote medication adherence. Future studies interested in using this approach would be advised to consider factors such as participants' current use of caller tunes, age, availability as a free download, and perceptions of ease of use and perceived usefulness of the approach as potential moderators of study outcomes.