The Global public relations handbook: theory, research, and practice

TLDR

The book responds to the global economy’s erosion of national borders by expanding PR scholarship to include non‑Western perspectives. Its editors seek to counterbalance the prevailing Western bias in PR theory and the scarcity of empirical studies from other regions. It assembles culturally situated profiles of PR practice across all continents, detailing country‑specific cases, linking sociological context to professional practice, and providing extensive coverage of Asia/Australasia and Europe with shorter sections on Africa and the Americas. The volume concludes with an analysis of key dimensions and actors in international PR and a forward‑looking epilogue on the future of multicultural practice.

Abstract

With the emergence of the global economy and the collapse of national boundaries there is a growing interest in diversifying the study of public relations to include more non-western perspectives. In The Global Public Relations Handbook: Theory, Research, and Practice editors Krishnamurthy Sriramesh and Dejan Vercic direct their efforts towards correcting what they see to be an overemphasis on western public relations theories and a lack of empirical evidence on public relations in other regions of the world. The book compiles several culturally situated profiles of PR practice, covering all of the continents and key regions of the world while also focusing on the practice undertaken globally by transnational and international interests. The book profiles individual countries’ public relations practice with extensive sections on Asia/Australasia and Europe and shorter sections on Africa and the Americas. Individual chapters adeptly link sociological factors with professional practice culminating in individual case studies. The book ends with a section on key dimensions and actors in international public relations and an inward looking epilogue on the potential future of multicultural public relations practice.