Analysis on the Application of Artificial Intelligence in Cross-Border E-commerce

Abstract

As domestic e-commerce market becomes saturated, cross-border e-commerce, especially those focusing on emerging markets ones has gradually attracted enormous attention from both e-commerce platforms and enterprises. With the ever increasing application of technologies like big data and artificial intelligence, cross-border e-commerce is operating more intelligently and efficiently. And the era of intelligent cross-border e-commerce has now arrived. As more and more routine and practical works in cross-border e-commerce areas are being taken by artificial intelligence, e-commerce practitioners' main duties have now become to make scientific decisions. Intelligent trade has become dominating the trend of international trade development. While exhibiting obvious advantages in obtaining information, promoting communication, optimizing industrial chains, reducing costs, improving efficiency and better satisfying consumer preferences, artificial intelligence is casting the profound impact on the world division of labour and international trade.