MODEL OF STRATEGIC ANALYSIS OF FORMATION AND ADMINISTRATION OF INVESTMENT ACTIVITY OF STOCKHOLDER CONSTRUCTION COMPANY

Abstract

The article analyzes the market position of construction companies and builds a justification for updated methodological and analytical tools for evaluating, selecting, and building a productive system of portfolio administration of housing projects, which are implemented in a single operating system of the development company. The problems of investment activity of stakeholder construction companies, which have been constantly carried out in many countries by prominent foreign and domestic scientists, have been studied. Several variants of circumstances that shape the external and internal environment of the developer are analyzed, which must be taken into account when determining the strengths and weaknesses of the enterprise, its capabilities and threats, which provides a general picture of the internal situation and is important for developing optimal strategy for the enterprise.