Impact of Artificial Intelligence on Businesses: from Research,\n Innovation, Market Deployment to Future Shifts in Business Models

Abstract

The fast pace of artificial intelligence (AI) and automation is propelling\nstrategists to reshape their business models. This is fostering the integration\nof AI in the business processes but the consequences of this adoption are\nunderexplored and need attention. This paper focuses on the overall impact of\nAI on businesses - from research, innovation, market deployment to future\nshifts in business models. To access this overall impact, we design a\nthree-dimensional research model, based upon the Neo-Schumpeterian economics\nand its three forces viz. innovation, knowledge, and entrepreneurship. The\nfirst dimension deals with research and innovation in AI. In the second\ndimension, we explore the influence of AI on the global market and the\nstrategic objectives of the businesses and finally, the third dimension\nexamines how AI is shaping business contexts. Additionally, the paper explores\nAI implications on actors and its dark sides.\n