CREDIBILITY OF SOCIAL NETWORKING SITES: IMPACT ON ORGANIZATIONAL ATTRACTION IN RECRUITMENT FILED

Abstract

Social networking sites provide a way to potential Job seekers to come across with different information about companies for the existing job openings and hiring campaigns. We conducted a study to get the Feedback of job seekers about the credibility of social networking sites about the job advertisement and hiring information available on their pages. The purpose of this study was to examine and record the perception of job seekers about social networking sites such as LinkedIn and Facebook both, which are more commonly accessible to people and organizations to post their activities openly. Moreover, one purpose of this study was to check the attraction and attention of people towards the organizations after receiving true or false information from the social network sites about recruitment in those organizations. A survey was conducted to collect the data from participants; which were active user of social networking sites. We targeted 200 final year students who were searching jobs. We used convenient sampling technique for this study and we found out that according to job seeker’s perception face book is more credible source for recruitment activities and developing attraction towards organizations as compare to LinkedIn. However; this is just an empirical research attempt to fulfill the gap.