PENGARUH LITERASI KEUANGAN DAN FAKTOR DEMOGRAFI TERHADAP PENGAMBILAN KEPUTUSAN BERINVESTASI

Abstract

This study aims to examine the effect of financial literacy and demographic factors on investment decision making, the research method used is a survey with a quantitative approach, using a sample of 100 students on the STIE Wikara Campus. The data analysis technique used is Multiple Regression Analysis. The results showed that financial literacy has a significant effect on investment decision making, or has a significant role on formation in investment decision making, and motivation has a significant effect on decision making on investment or has a role on decision making on investment. Other findings of this study are attitude and motivation has a significant effect on investment decision making. This shows that the attitude and motivation will provide indirect experience to someone in terms of investment decision making, because at least a person or student who has financial literacy and demographic factors will tend to influence higher investment decisions than students who do not have financial literacy in investing