You never fake alone. Creative AI in action

Abstract

Creative AI (notably GANs and VAEs) can generate convincing fakes of video footage, pictures, graphics, etc. In order to conceptualize the societal role of creative AI a new conceptual toolbox is needed. The paper provides metaphors and concepts for understanding the functioning of creative AI. It shows how the role of creative AI in relation to FAT ideals can be enriched by a dynamic and constructivist understanding of creative AI. The paper proposes to use Greimas’ actantial model as a heuristic in the operationalization of this type of understanding of creative AI.