ADAPTIVE STATED PREFERENCE ANALYSIS OF SHIPPERS' TRANSPORT AND LOGISTICS CHOICE

Abstract

In this paper we propose a microanalysis of freight transport demand. Current research concentrates with a few exceptions on shippers choice of a transport mode and offers consistent evidence on the importance of characteristics. However, with globalized production and liberalization, the market offers services that range from simple movement to integrated logistics. As a consequence, shippers behavior is conceived here as a complex decision, which considers transport mode choice as only a part of a firms logistics strategy. Since there exists no data to directly estimate the marginal willingness to pay for different qualities of transport and logistics services a stated preference approach is applied. Adaptive stated preference experiments are performed and completed by background information on long term logistics strategy. Here we present first results combining the outcome of choice analysis with evidence on the cases from which the data has been collected.