What to maximize if you must

Uncertainty, Evolution, and Economic Theory

Armen A. Alchian · Journal of Political Economy · 1950 · 4K citations

Business, Business Economics, Economics +12

Reputation and imperfect information

David M. Kreps, Robert Wilson · Journal of Economic Theory · 1982 · 3.1K citations

Social Sciences, Economics, Agency Theory +11

Essays in Positive Economics.

T. W. Hutchison, Milton Friedman · The Economic Journal · 1954 · 3.1K citations

Social Sciences, Economics, Public Economics +1

Passions within reason: the strategic role of the emotions

Choice Reviews Online · 1989 · 3K citations

Social Sciences, Psychology, Social Psychology +15

Predation, reputation, and entry deterrence

Paul Milgrom, John Roberts · Journal of Economic Theory · 1982 · 1.9K citations

Life Sciences, Ecology, Behavioral Ecology +11