Perspective of Financial Literacy on Agribusiness Performance in Uganda; A Close Look at Farmers’ Attitude and Social Media Platforms

Abstract

Given the increasing importance of agribusiness in the world's emerging economy, the dissemination of financial literacy information is necessary to content and sustain commercial production. Financial literacy is being a coded a great contributor to financial stability and sustainable economic development. Studies have showed that financial literacy affects the level of agribusiness performance. However, these studies have failed to incorporate the moderating role of farmers' attitude and social media in the relationship between financial literacy and agribusiness performance. The results indicate that farmers' attitude and social media practices positively and significantly moderates in the relationship between financial literacy and agribusiness performance in a 21 st century.