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Goals as identities: Boosting perceptions of healthy-eater identity for easier goal pursuit

Social IdentityBehavioral SciencesPersonal IdentityEasier Goal PursuitHealth PromotionMotivationSocial SciencesHealthy-eater IdentityIdentity IssueBoosting PerceptionsPublic HealthSocial Identity TheorySocial CognitionPsychology