JURNAL SOSIAL EKONOMI DAN HUMANIORA · 2019 · 12 citations · 0 references
BusinessInformation SystemsManagement Information SystemsConsumer BehaviorSocial InfluenceTrustsCustomer SatisfactionTechnology AdoptionCustomer Adoption IntentionDemographic Effects On AcceptancePeer-to-peer Lending PlatformsPerceived TrustQuantitative Data CollectionTechnology AcceptanceUser AcceptanceUser Adoption Intentions
This study conducted to determine the effect of Perceived Ease of Use, Perceived Usefulness,Trust and user’s attitude towards the acceptability of peer to peer lending system. The method used in this study was the technology acceptance model (TAM). This study used quantitative data using a questionnaires, while the population in this study were UMKMs in Daerah Istimewa Yogyakarta. The result of this study showed that Perceived Ease of Use, Perceived Usefulness, Trust and user’s attitude were significantly related for the acceptance of peer to peer lending system in UMKM users..