The promise and the peril of using social influence to reverse harmful traditions

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Miller McPherson, Lynn Smith‐Lovin, James M. Cook · Annual Review of Sociology · 2001 · 18.6K citations

Social Sciences, Social Psychology, Sociology +14

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Social Sciences, Economics, Collective Behavior +14

The Spread of Obesity in a Large Social Network over 32 Years

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Social Sciences, Sociology, Epidemiology +11

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Natural Resources, Economics, Energy Economics +16

The Collective Dynamics of Smoking in a Large Social Network

Nicholas A. Christakis, James H. Fowler · New England Journal of Medicine · 2008 · 2.4K citations · Full text

Public Health, Health Behavior, Sociology +14