Publication | Open Access
Application of Business Intelligence Based on Big Data in E-commerce Data Analysis
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Citations
0
References
2019
Year
EngineeringBusiness IntelligenceBig Data AnalyticsE-commerce Data AnalysisBusiness AnalyticsBig Data InfrastructureBig Data ModelData ScienceData MiningLarge-scale DataManagementData IntegrationData ManagementKnowledge DiscoveryTraditonal Business IntelligenceBig Data ExchangeMarketingIntelligent AnalyticsBig Data AcquisitionBig Data
Abstract This paper redesigns the framework platform of business intelligence by combining big data with traditonal business intelligence. This paper focuses on the way of data acquisition.Taking the e-commerce data of an enterprise as an example, this paper uses K-Means algorithm in clustering analysis to cluster consumers, so as to realize the purpose of personalized marketing for different consumers.