Green entrepreneurship inclination among the younger generation: An avenue towards a green economy

Abstract

Abstract The current study sought to predict the inclination toward green entrepreneurship among the younger generation. The study employed a deductive approach by collecting cross‐sectional data. Bachelor and Master's degree students in business management and entrepreneurship courses comprised the respondents. The study analyzed 284 usable survey questionnaires in its final estimation. The results obtained by employing structural equation modeling (SEM) show the positive and significant impact of sustainability orientation and sustainability education on the green entrepreneurship inclination. In contrast, the nonsignificant effect of self‐efficacy on green entrepreneurship inclination is detected among respondents. The study's findings would support the government, policy makers, and university authorities in developing a tailor‐made awareness program through building a curriculum that could offer greater inclination toward green and sustainable education. The outcomes may lead to providing a better living place for future generations worldwide.