Burning out and turning off: Journalists’ disconnection strategies on social media

Abstract

This study explores forms of social media fatigue described by professional journalists, including frustration with the perception of their increased affective labor, dissatisfaction with communication environments on particular social media platforms, and increased anxiety about the possible impact of social media use on both their professional reputations and personal well-being. We argue that these forms of social media fatigue have influenced new professional practices on social media practice that include strategies of disconnecting from, but not necessarily terminating, social media use. Using a comparative analysis of semistructured interviews with Australian and American professional journalists, this study illustrates that experiences of social media fatigue over time have resulted in a careful renegotiation of professional and personal boundaries around journalists’ social media use, influenced by the technological, social, and cultural affordances of specific media platforms, organizational and institutional constraints, as well as the online literacies and behaviors of journalists themselves.