Computers in Human Behavior · 2019 · 85 citations · 65 references
ManagementMarketingMarketing ManagementMedia StudiesSocial InfluenceSocial Media MarketingCause MarketingCause-related MarketingIntegrated Marketing CommunicationsSocial MediaSocial Media CampaigningSocial Media PoliticsCause-related Campaign DesignCause-related Campaign MessagingCause-related Marketing EthicsCause-related Marketing RegulationHashtag Polarization
65
Birds of a Feather: Homophily in Social Networks
Miller McPherson, Lynn Smith‐Lovin, James M. Cook · Annual Review of Sociology · 2001 · 18.6K citations
The Spread of Behavior in an Online Social Network Experiment
Damon Centola · Science · 2010 · 2.7K citations
Individual and Corporate Social Responsibility
Roland Bénabou, Jean Tirole · Economica · 2009 · 2.2K citations · Full text
Social Sciences, Organizational Behavior, Social Psychology +11