Testing E-mail Content to Encourage Physicians to Access an Audit and Feedback Tool: A Factorial Randomized Experiment

Abstract

For audit and feedback to work, recipients must engage with the data; for e-mail messages to prompt activity, recipients must open and review the message content. This large factorial experiment demonstrated that small changes in the content of such e-mail messages might influence clinical behaviour. Future research should focus on strategies to make cancer screening more user-centred.