The Concept of European Integration in the EU-Ukraine Perspective: Notional and Interpretative Aspects of Language Expression

Abstract

policy-making. At the same time, each new cycle of political changes in the state makes the Ukrainians adopt new and effective forms of civic activism and self-identification. Such determination for change and the desire to at least partially get rid of the "post-Soviet" label have led to the emergence of such realities of modern Ukraine as eurodesign (European design), eurorenovation (European standards renovation), euroservice (European standards service), eurowindows (PVC windows), or euroyard (European patterns of improving rural territories). In the composites of this type, the prefix euro-acts as a cognitive "guarantor" of high quality and modernity, innovativeness and progressiveness that are characteristic of the "Western states" conventionally regarded by the Ukrainians as a common culture-historical and geographical area.