Preservation vs. use: understanding tourism stakeholders’ value perceptions toward Petra Archaeological Park

Abstract

Heritage sites are shared by several stakeholders with different values that leading multiple interpretations and uses. Tourism stakeholders play critical roles in developing and planning sustainable heritage tourism. However, little research has been conducted to investigate simultaneously their value perceptions toward heritage sites. Using Petra Archaeological Park as an example, this paper addresses the issue of the perception attached by tourism stakeholders towards archaeological park values. The results indicate that all stakeholders appreciate Petra to be preserved and kept for future generations. However, results show that residents and local business owners support the preservation of Petra not only for its heritage value but also for economic benefits, while tourists and government officials are more preservation oriented than use-oriented. This study generates useful and practical information for both heritage management professionals and academics on national and international level.