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A big data driven framework for demand-driven forecasting with effects of marketing-mix variables

Marketing AnalyticsForecasting MethodologyBusiness ForecastingEngineeringData ScienceBusiness IntelligencePredictive AnalyticsDemand ForecastingMarketing-mix VariablesBusinessManagementForecastingBusiness AnalyticsProduct ForecastingMarketingQuantitative ManagementDemand-driven ForecastingBig Data