Throw me a lifeline: Articulating mobile social network dispersion and the social construction of risk in rescue communication

Abstract

This research develops a model of mobile social network dispersion in rescue communication, and illustrates how people use a combination of mobile and social media, along with real-time communication, in their decision-making process. Guided by established research on smartphones, social media, and affordances, we used a qualitative approach and conducted field interviews that included photo-elicitation interview (PEI) techniques to examine participants’ private social media data. Our analysis of these rescue decisions reveals why so few people used the official 9-1-1 system. We show how rescue communication often occurs through a socially constructed assessment of risk that involves persuasion by trusted others in their network, regardless of professional qualifications. Furthermore, trusted others can function as proxies and can draw upon mobile social network affordances, helping to compensate for material limitations. The affordances people drew from can be organized into two sets: foundational and amplification. Hierarchical relationships exist among these sets of affordances, and materiality plays a pivotal role in rescue communication. Ultimately, our analysis uncovers the multimodality around people’s decisions to ask for help.