POG: Personalized Outfit Generation for Fashion Recommendation at Alibaba iFashion

Increasing demand for fashion recommendation raises a lot of challenges for online shopping platforms and fashion communities. In particular, there exist two requirements for fashion outfit recommendation: the Compatibility of the generated fashion outfits, and the Personalization in the recommendation process. In this paper, we demonstrate these two requirements can be satisfied via building a bridge between outfit generation and recommendation. Through large data analysis, we observe that people have similar tastes in individual items and outfits. Therefore, we propose a Personalized Outfit Generation (POG) model, which connects user preferences regarding individual items and outfits with Transformer architecture. Extensive offline and online experiments provide strong quantitative evidence that our method outperforms alternative methods regarding both compatibility and personalization metrics. Furthermore, we deploy POG on a platform named Dida in Alibaba to generate personalized outfits for the users of the online application iFashion.