An Experimental Investigation of Human Presence and Mobile Technologies on College Students’ Sun Protection Intentions: Between-Subjects Study

Abstract

This experimental study demonstrates that the impact of mHealth skin cancer prevention messages differs based on platform and delivery design features. Effects on behavioral intentions, attitudes, and trust were found for conditions with human presence, highlighting the importance of including this feature in mHealth programs. Results from this experimental study can be used to optimize the design of mHealth educational interventions that promote sun protection.