Analysis of the North Great Plain Region's Accommodation Supply with Special Focus on Sport and Wellness Elements

Abstract

Tourism is one of the most dynamically growing sectors in the world. One of the most significant tourism products of Hungary and the Northern Great Plain region is health tourism. In our research, we examined the offer of wellness and sports services of 39 hotels in the Northern Great Plain re-gion, broken down by the classification of these hotels. The results show that wellness elements are present in most of the hotels (84.6%), which is an element of competitiveness. Many hotels also include the word wellness in their name, which can be used in the promotion. At 35.9% of ho-tels, leisure sports are also on offer, this kind of sports service is greatly demanded by health-conscious consumers. The development of wellness and sports services can provide prevention and health retention for the consumers during their stay, besides delivering fun and entertain-ment.