Social norms towards smoking and electronic cigarettesamong adult smokers in seven European Countries: Findingsfrom the EUREST-PLUS ITC Europe Surveys

Abstract

Smokers from England had the least pro-smoking norms. Smokers from Spain had the least pro-e-cigarette norms. Friend smoking and disagreeing that smokers are marginalised broadly aligned with country-level current smoking rates. Seeing e-cigarette use in public broadly aligned with country-level any e-cigarette use. Generally, no other norms aligned with product prevalence.