Design Guidelines for Creating a Convincing User Experience with Virtual In-vehicle Assistants

Abstract

This research provides guidelines for the representational and interaction design of virtual in-vehicle assistants. The guidelines offer a clearly structured overview about what designers have to consider while creating in-vehicle virtual assistants with a convincing user experience. The design guidelines are developed using the design science research paradigm. Based on assistant requirements for a great user experience derived from the previous research literature and the results of five expert interviews, concrete guidelines for the design of in-vehicle virtual assistants are developed. For evaluation, the guidelines are presented to another expert and then refined based on her feedback.