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The Nature and Origins of Mass Opinion.

Henry C. Kenski, John Zaller · Contemporary Sociology A Journal of Reviews · 1993 · 5.2K citations

Social Sciences, Psychology, Social Psychology +12

The psychology of social impact.

Bibb Latané · American Psychologist · 1981 · 2.9K citations

Social Sciences, Psychology, Social Psychology +5

The Spread of Behavior in an Online Social Network Experiment

Damon Centola · Science · 2010 · 2.7K citations

Social Sciences, Behavioral Sciences, Health Behavior +17

Mixing beliefs among interacting agents

Guillaume Deffuant, David B. Neau, Frédéric Amblard et al. · Advances in Complex Systems · 2000 · 2.2K citations · Full text

Social Sciences, Behavioral Sciences, Social Psychology +12

Contributions to the mathematical theory of epidemics. II. —The problem of endemicity

W. O. Kermack, A. G. McKendrick · Proceedings of the Royal Society of London Series A Containing Papers of a Mathematical and Physical Character · 1932 · 1K citations · Full text

Veterinary Medicine, Biology, Infectious Diseases +16