THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL BEHAVIOR AND INCOME ON INVESTMENT DECISION

TLDR

The study investigates how financial literacy, financial behavior, and income affect investment decisions. The authors conducted a quantitative descriptive study, surveying 100 students selected by random sampling from a 29,231‑person population, and analyzed the data with SPSS 22 using descriptive statistics, assumption tests, and multiple linear regression. Financial literacy did not significantly influence investment decisions, whereas financial behavior and income did.

Abstract

This research aims to analyze and measure the influence of financial literacy, financial behavior and income on investment decisions. The type of research used is quantitative research descriptive method. Types and data sources used are primary data that is data collected and processed by the researcher himself from the object. The amount of population in this research is 29.231 student and the sample technique used is randomsampling by using slovin formula. Data were collected by using questionnaire method from 100 student become sample in this research. Data analysis techniques used in this research are descriptive statistical analysis, data quality test, classical assumption test, multiple linear regression test, F test, t test and coefficient of determination with the helpof software program SPSS version 22. The results of this research indicate that financial literacy no significant effect on investment decisions, while financial and income behavior have a significant effect on investment decisions.