Publication | Open Access

The role of customer awareness in promoting firm sustainability and sustainable supply chain management

Customer SatisfactionBusinessEducationSustainable RetailingSupply ChainBusiness StrategyFirm SustainabilitySupply Chain ManagementCustomer AwarenessCorporate SustainabilitySustainable SourcingSustainable Supply ChainsSustainable Supply Chain ManagementMarketingGreen Supply Chain