Characterising smokers of menthol and flavoured cigarettes,their attitudes towards tobacco regulation, and the anticipatedimpact of the Tobacco Products Directive on their smoking andquitting behaviours: The EUREST-PLUS ITC Europe Surveys

Abstract

The ban on flavourings introduced by the EU Tobacco Products Directive (extended to 2020 for menthols) will affect one in ten smokers in the countries surveyed, which provides an opportunity for targeting these groups with cessation programmes. However, smokers of menthol and flavoured cigarettes in the different European countries are a heterogeneous group and may need different approaches.