Reducing Prejudice Through Narratives

Abstract

Abstract. Recent extensions to the contact hypothesis reveal that different forms of contact, such as mediated intergroup contact, can reduce intergroup anxiety and improve attitudes toward the outgroup. This study draws on existing research to further consider the role of identification with an ingroup character within a narrative depicting intergroup contact between Muslim and non-Muslim Americans. Results reveal that identification with the non-Muslim (ingroup) model facilitated liking the Muslim (outgroup) model, which reduced prejudice toward Muslims more generally. Identification with the ingroup model also increased conversational self-efficacy and reduced anxiety about future intergroup interactions – both important aspects of improving intergroup relations.