Blink synchronization is an indicator of interest while viewing videos

Abstract

The temporal pattern of spontaneous blinks changes greatly depending on an individual's internal cognitive state. For instance, when several individuals watch the same video, blinks can be synchronized at attentional breakpoints. The present study examined the degree of this blink synchronization, as reflecting an interest level, while viewing various video clips. In the first experiment, participants interested in soccer, shogi (Japanese chess), or a specific musical group watched a video clip related to each category and rated their interest level after viewing. Results revealed that blink synchronization increased with a rise in interest level in the video clips of soccer and shogi. Moreover, while blink synchronization increased when viewing preferred video clips for the soccer and music group fans, synchronization decreased when viewing videos from the other categories, except for the shogi fans. In contrast, the blink rates did not correlate with the interest level on the video content but changed with the number of shot transitions of it. In the second experiment, participants viewed a video in which a professional salesperson gave descriptions of several products for a few minutes each. When participants reported an interest in the product, blinks were synchronized to the salesperson's blinks. However, when feeling uninterested, blink synchronization did not occur. These results suggest that blink synchronization could be used as an involuntary index to assess a person's interest.