Revisiting Dubai’s Business School Mania

Abstract

We continue the ongoing dialogue in AMLE on business school hubs and addresses from Rogmans (2019, this issue) by evaluating the applicability of Dunning’s OLI advantages—Ownership (O), Location (L), Internalization (I)—in explaining Dubai’s emergence as a global education hub. Because business schools typically possess few transferable Ownership-advantages, Dunning’s OLI advantages theory appears simplistic and decontextualized when applied to the global business school field. This commentary contributes to existing research on business school hubs by providing some guiding points for future discussions seeking to develop a better understanding of international branch campuses.