Service Bridge: Transboundary Impact Evaluation Method of Internet

Abstract

Transboundary has become not only a trend but also an important requirement and feature of modern service industry development. In the Internet era, transboundary service not only changed people's daily life, but also had a profound impact on the business model of traditional industry. China has proposed the “Internet+” development plan, hoping to use the Internet for the transformation of traditional industries, including retail, manufacturing, catering, agriculture, finance, and health care. However, the transboundary impact of Internet on the operating model of traditional industry is decided by a combination of a variety of factors. Currently, the appropriate assessment model and analysis methods are absent in this field. Based on this, the impact evaluation method of Internet (service bridge) is proposed from the prospect of supply and demand matching, which includes three main parts: the capability model of supply side, the characteristic model of demand side, and the service bridge model. Based on the proposed method, the corresponding computational experiment system is built to evaluate the impact of Internet mode in different industries. Finally, this paper verifies the method with actual cases, and compares the transboundary impact of Internet in different daily consumption industries (online to offline in beauty service and take-out food service industry). The results showed that the “service bridge” method can introduce a new idea for the transboundary impact evaluation of Internet, which can provide some decision support to the reconstruction of demand value chain in some traditional industries.