SSRN Electronic Journal · 2017 · 14 citations · 36 references
Social SciencesEconomicsInformation TheorySeed SystemsSocial InfluenceInformation DiffusionInformation SpreadNetwork CentralitySmall-world NetworksSocial Network AnalysisSocial NetworksDiffusion On NetworksInformation CentralityInformation Diffusion ModelsInformation SpreadingSocial Network Centrality
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Emergence of Scaling in Random Networks
Albert-Ĺaszló Barabási, Réka Albert · Science · 1999 · 36.4K citations · Full text
Maximizing the spread of influence through a social network
David Kempe, Jon Kleinberg, Éva Tardos · 2003 · 7.3K citations
Identification of influential spreaders in complex networks
Maksim Kitsak, Lazaros K. Gallos, Shlomo Havlin et al. · Nature Physics · 2010 · 3.2K citations · Full text
Mining the network value of customers
Pedro Domingos, Matt Richardson · 2001 · 2.9K citations
Efficient influence maximization in social networks
Wei Chen, Yajun Wang, Siyu Yang · 2009 · 2.2K citations