Style, stance, and social meaning in mock white girl

Abstract

Abstract Mock white girl (MWG) performances parody a linguistic and embodied style associated with contemporary middle class white girls in the United States. The article identifies bundles of semiotic resources in the stylization of the white girl persona—for example, creaky voice, uptalk, blondeness, and Starbucks—in three genres of MWG: Savior , Shit white girls say , and Teenage girl problems . While semiotic variables used to index the white girl persona are consistent across performances, there is significant variation in performers’ ideological stances relative to the mocked figure of personhood: white girls in the US are not ‘heard’ in any one way by all social actors. Contextualizing MWG performances through analysis of stance reveals critical variation in how the white girl is interpreted, evaluated, and produced as a meaningful social entity by diverse segments of the population. (Gender, mock, race, parody, persona, stance, style)*