Not bloke-ified enough? Women journalists, supermarket industry and the debate on sugar in the British press (2010-2015)

Abstract

This article analyzes debates on sugar and the supermarket industry in the British national press in the 2010-2015 period. This article’s primary premise is that traditionally “female” subject areas of journalism (health, supermarkets) migrated from “soft” news sections to “hard” news pages of newspapers and, when this happened, women journalists were squeezed out of covering these issues; instead, most topics on hard news pages become the preserve of male journalists.