Information System User Interface Design in Software Services Organization: A Small-Clan Case Study

Abstract

A user interface (UI) is one of the most significant parts of an information system (IS). A user-friendly UI helps users to carry out their tasks with efficiency, effectiveness, and satisfaction. UI consists of five elements: metaphor, mental model, navigation, interaction, and appearance. Based on these, the designer must carefully select and design each element to be appropriate for the users. This research examines the influential process named user-centered design (UCD), a well-known process to raise product quality. Furthermore, the roles UI elements in IS development by observing it in a small family software services company in Thailand. The findings of this study show small family team is proper with UI design that concern in usability for user. Even though some UCD processes or UI elements are quite unclear, the clan culture helps team to design UI with flexibility, and unbiassed obtain comments from user.